Snapchat is developing an algorithm to help brands. http://onstn.biz/1RbMFeH
Snapchat had another video update. http://onstn.biz/1QB61d4
A Tweet’s actual shelf life lasts 18 minutes. http://onstn.biz/1rS6KSC
Twitter video proves more lucrative than Facebook. http://onstn.biz/1SQg3hY
This playbook will help you step up your Instagram Advertising. http://onstn.biz/1QB5yaF
A quick look at Instagram’s new analytics. http://onstn.biz/1TbaYxU
Why it’s important for your brand to “re-gram” customers. http://onstn.biz/1T7XMNv
Instagram is rolling out new features to help small businesses. http://onstn.biz/1Zbcp17
Three things you need to know about Facebook’s 10-year plan. http://onstn.biz/1pG5IaK
Facebook switches page management and posting options. http://onstn.biz/1SsO327
Facebook might be working on the next Snapchat. http://onstn.biz/1QB55oZ
Your ultimate ad dimension cheat sheet for social. http://onstn.biz/1Tx3cOH
Four important things YouTube promised advertisers. https://t.co/d3LTe1U8LM
Everything you need to know about YouTube’s VR app. http://onstn.biz/1Ro0d79
Companies should focus on a master brand strategy over individual product lines. http://onstn.biz/1Tx3vsZ
Why Reddit is the second most trusted social site for news. http://onstn.biz/1XzSp9L
Why you should spend money on social advertising. http://onstn.biz/1pG5i4e
Five ways NFL rookies are branding themselves on social media and what you can learn from it. http://onstn.biz/1TvxJ2U
Storytelling is the key to creating viral content. http://onstn.biz/1TPKvpG
Pandora campaigns may be your best option to get your messages heard. http://onstn.biz/1TYQHJb
by Mike Lambert
Twitter advanced search allows you to manually select dates and specific topics discussed on a Twitter feed instead of scrolling through. This feature will save you a good amount of time (not to mention a headache).
Mapping and scheduling out your content will literally shave years off your life. Set aside a day out of your work week and dedicate your time to creating and brainstorming enough content that will last you 1-2 weeks. Whether it’s an article, fun fact, or in-house productions, create the copy and queue it up on the publishing calendar. Now you are well on your way to sipping a mimosa while your software does the work for you.
Kicking off your work day by scrolling through credible, news-worthy websites will get your creative gears rolling. You can be up to-the-minute with the latest gadget news, updates and initiatives, making you one step ahead on the social sphere. Try Google Alerts!
Pick one personality and stick to it. Everyone loves consistency, so choose the best voice that fits your feed and it’s targeted audience and keep that tone the whole way through.
No one likes having to crop their photos so they can fit perfectly into the little Instagram box. If you are wanting to post a portrait or landscape photo, don’t sweat it! Instagram now uses a nifty re-size trick at the bottom left hand corner. Just click the frame button and your photos will remain it’s true-size (sorry box-frame).
The Los Angeles Clippers revealed their new mascot, Chuck the Condor, and immediately got blasted on social media.
The Clippers are no doubt taking a lot of heat right now, but owner of the Clippers, Steve Ballmer, is a smart dude. Keep in mind, the name of the mascot is Chuck and the mascot is rockin’ big red Chuck Taylor’s.
Here’s what we can assume:
If you are Converse this “outrage” is EXACTLY what you wanted to happen.
You have people talking about this on Twitter, sharing pictures of the mascot, laughing at it, you know that SportsCenter is going to run with it, SportsNation, local radio and people are going to be talking about it around the water-cooler.
And guess what you will see as the main focal point?
Big Red Chuck Taylor’s.
Converse can expect an increase in sales in red Chuck Taylor’s in the immediate future and also keep in mind Converse paid a pretty penny for this “activation”.
Negative publicity was the goal all along.
– David Brickley