ANIMATED PLAYER GIFs

The San Francisco Giants rolled out custom player-specific animated GIFs to highlight big-time performances and nicknames. Players included Madison Bumgarner, Johnny Cueto, Buster Posey and Brandon Belt.

CUSTOM GIFs

The Giants utilized custom GIFs to capitalize on key in-game moments such as a Win or Home Run.

MOTION INFOGRAPHICS

As one of the hottest teams in baseball, the Giants highlighted their success with motion infographics to help recap the narrative on social media.

2016 MLB ALL-STAR GAME

The Giants’ strong All-Star social media push helped 1B Brandon Belt become the National League’s final All-Star.