A Look Inside Nike's Marketing Strategy with John Paik

On this episode Matt Tierney, Managing Editor Team Content for the Toronto Raptors, joined the Business of Social to speak about what it's like running all things social for an NBA team, the art of storytelling and the importance of building a relationship with the team. 

He discusses all of the excitement that came with the team adding  Kawhi Leonard, a top 3 player in the NBA, and the challenge of how to handle saying goodbye to DeMar DeRozan, who had been a franchise icon for 10 years. 

Matt gives his take on #NBATwitter, the balance between sponsorship and social, where he thinks social is headed, and overall insight into the industry.

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Running Social for an NBA Team with Matt Tierney

On this episode Matt Tierney, Managing Editor Team Content for the Toronto Raptors, joined the Business of Social to speak about what it's like running all things social for an NBA team, the art of storytelling and the importance of building a relationship with the team. 

He discusses all of the excitement that came with the team adding  Kawhi Leonard, a top 3 player in the NBA, and the challenge of how to handle saying goodbye to DeMar DeRozan, who had been a franchise icon for 10 years. 

Matt gives his take on #NBATwitter, the balance between sponsorship and social, where he thinks social is headed, and overall insight into the industry.

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Building A Team to Crush Social with Tyler Price

On this episode Tyler Price, Director of Content, Social Media at Turner Sports stopped by to discuss a variety of topics from being forward thinking and taking risks on social to weaving your content into a linear broadcast.

He discusses the joys and challenges of overseeing a large social brand and why it's so important to hire the right people. Whats one he always looks for? People who like to solve problems and find creative work-arounds aka Solution Oriented Thinkers.

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How the NFL Continues to Increase Fan Engagement with Josh Tucker
The Transition From ESPN To eSports with Neeta Sreekanth