Posts in Business of Social
A Look Inside ESPN's Social Strategy with Kaitee Daley

Kaitee Daley, Sr. Director, ESPN Social, joined the show to talk about running all things social at the worldwide leader in sports and the balance that comes with staying on brand, managing over 40 accounts and overseeing TV Shows, Breaking News, ESPN personalities and Partners. 

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How the Music Industry is Evolving with Digital with Lindsay Williams

Sr. Director, Digital Partnerships at Capitol Records, Lindsay Williams,  joined the Business of Social to discuss the changes in the music industry over the last 10 years. How apps and brands like Spotify, Pandora, Apple Music, YouTube have emerged as major players and where she sees the industry going next. 

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Running Social for the College Football Playoff with Katie Cavender

Assistant Director of Communications at the College Football Playoff, Katie Cavender, joined the Business of Social to speak about running all things social for the CFP and what goes into the social strategy for a major sporting event. 

She discusses all of the excitement that comes with managing a "Super Bowl" type event, the shift from prepping for an entire season to a one month window and how great it is to see so many women running social in the sports industry. 

Katie gives her advice of all of the apps and platforms she uses on a day-to-day basis, the importance of having a fluid relationship with partners and overall insight into the industry.

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A Look Inside Nike's Marketing Strategy with John Paik

On this episode Matt Tierney, Managing Editor Team Content for the Toronto Raptors, joined the Business of Social to speak about what it's like running all things social for an NBA team, the art of storytelling and the importance of building a relationship with the team. 

He discusses all of the excitement that came with the team adding  Kawhi Leonard, a top 3 player in the NBA, and the challenge of how to handle saying goodbye to DeMar DeRozan, who had been a franchise icon for 10 years. 

Matt gives his take on #NBATwitter, the balance between sponsorship and social, where he thinks social is headed, and overall insight into the industry.

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Running Social for an NBA Team with Matt Tierney

On this episode Matt Tierney, Managing Editor Team Content for the Toronto Raptors, joined the Business of Social to speak about what it's like running all things social for an NBA team, the art of storytelling and the importance of building a relationship with the team. 

He discusses all of the excitement that came with the team adding  Kawhi Leonard, a top 3 player in the NBA, and the challenge of how to handle saying goodbye to DeMar DeRozan, who had been a franchise icon for 10 years. 

Matt gives his take on #NBATwitter, the balance between sponsorship and social, where he thinks social is headed, and overall insight into the industry.

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Building A Team to Crush Social with Tyler Price

On this episode Tyler Price, Director of Content, Social Media at Turner Sports stopped by to discuss a variety of topics from being forward thinking and taking risks on social to weaving your content into a linear broadcast.

He discusses the joys and challenges of overseeing a large social brand and why it's so important to hire the right people. Whats one he always looks for? People who like to solve problems and find creative work-arounds aka Solution Oriented Thinkers.

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