How the Music Industry is Evolving with Digital with Lindsay Williams
Sr. Director, Digital Partnerships at Capitol Records, Lindsay Williams, joined the Business of Social to discuss the changes in the music industry over the last 10 years. How apps and brands like Spotify, Pandora, Apple Music, YouTube have emerged as major players and where she sees the industry going next.
She gives her advice of all of the apps and platforms she relies on day-to-day, the importance of having a fluid relationship with partners and why your personal brand is so important..
Here are the highlights:
[15:20]: Do Brands Understand Who Their Consumer Is?
David: “The idea of personal brand. You say that everybody has a personal brand whether you like it or not. Would love to just get your thoughts on why you're so passionate about that and why you're out to help people with that”
Lindsay: “Guaranteed, whether it's LinkedIn or Facebook or Instagram, pick a random person maybe you went to highschool with or you went to college with. You kind of have an idea of who they are. "Oh that's the person who's really negative" or "He always talks about that he loves pizza"
That's a personal brand. Whatever people think of you in terms of how they associate you is what it is. So I take clients through that a lot too, what are you known for but what do you want to be known for? And let's make actual steps to get there.”