Talking Social with the Dallas Cowboys' Taylor Stern
Taylor Stern is currently the Content Strategist for the Dallas Cowboys, after spending three years as the social media coordinator. Prior to that she was the Marketing and Communications manager at the Goodyear Cotton Bowl Classic.
Taylor joined us on the Business of Social to discuss the importance of player relationships, content distribution and knowing the lane your brands occupies. Taylor advises her peers to not "give in to social fomo."
"Of course you want your brand to be engaging and have fun, but you don't need to be a part of every single pop culture topic or social trend. You have to find your balance and stay in your social lane"
Here are the highlights:
David: ” What’s a common mistake you see other brands in the industry making?”
Taylor: “Fomo. That’s something that I struggled with majorly when I got here.
David: “Like lets hop on this Game of Thrones trend? Things like that?”
Taylor: “Lets do everything. Lets put our players in the Avengers Endgame movie poster. Let’s jump in on NBA Finals talk. We need to do more trash talk between teams!”
”But then you look at that and realize: That’s not our tone and that’s not our voice.”
“Maybe we’re missing out on an opportunity here, but we can capitalize on another one. There are times when trends fit your brand or align with a player from your team, but don’t force it.”