How To Build An Effective Content Strategy For Your Brand with Curt Doty
Curt Doty is the CEO of Vertuoso, a marketing and branding consulting firm focused on business development, branding, social strategy, digital content, integrated marketing, and user experience. He got his start in television at ABC News and then transitioned into the entertainment industry. This led to a career in the movie industry where he was the VP of Creative Services at Universal Pictures, ultimately leading to his career in PR and brand work.
Here are the highlights:
[22:41]: Will you get left behind if you're not willing to roll up your sleeves, move, adjust and evolve in this industry?
"If you're in love with software, machines, and paradigms that exist for 70 years in Television... your not going to roll with the punches very well. There's a lot of punches out there and you MUST adapt. You have to grow. You have to keep your eye on the prize. You have to be aware of the trends."
[25:48]: What do you think the best thing about our industry is?
"It’s the golden age of really fantastic content. There's more content then we can consume. It’s all high quality. The opportunity is to be able to market that content. I see nothing but opportunity both in-house and out-of-house. Connecting great content with consumers in a meaningful way is the exciting part of our industry."