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SAG Awards 2017

PROJECT OVERVIEW

CLIENT: Turner | YEAR: 2017 | CATEGORY: Copywriting, Publishing, Production, Project Management


STN Digital took over all @tntdrama handles for lead-up, show day and post coverage of the 23rd Annual SAG Awards.

STEP 1: LEAD UP

A team of STN Digital Social Media Managers and Producers ideated and created multiple lead-up campaigns to create a buzz around the 23rd Annual SAG Awards.

 
 

STEP 2: REHEARSALS 

STN Digital conducted multiple in-house rehearsals to prepare it's 18 person team for a seamless execution.


STEP 3: SHOW TIME

On Show Day, STN Digital ran all @sagawards, @tntdrama and @tbsnetwork social handles. STN had various team members on the ground including: (3) red carpet roamers, (8) War Room team members and (3) backstage roamers. Along with social coverage, STN executed two activations including the Red Carpet Fashion Cam and the fan-favorite: Backstage Thank You Cam.

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STEP 4: POST SHOW

Once the show wrapped, STN Digital published post-show coverage to all @sagawards, @tntdrama and @tbsnetwork handles along with presenting a YOY analytics overview to push the bar for next year's show.