Bryan Pettigrew - stn digital - david brickley - business of social

Marketing 101: How To Understand Your Customer with Bryan Pettigrew

Bryan Pettigrew is the CMO for the Breeders’ Cup and oversees marketing, sponsorships, television, and communications for the World Championships. Prior to joining the Breeders’ Cup, Pettigrew worked for the National Thoroughbred Racing Association where he worked with horse industry leaders including the Breeders’ Cup, The Jockey Club, Stronach Group, Churchill Downs and New York Racing Association to develop national partnerships.

On this episode, we not only dig into horse racing, but also how he attacks digital, his approach to marketing, and how he stays ahead of the game.

Listen to the full show here: (and please subscribe to our podcast)

Here are the highlights:

[15:08] Has there been any A/B testing at the Breeders Cup that you’ve experimented with that surprised you or changed your perception of how to go about a particular campaign or event? 

“For the last couple of years, we’ve been wrestling with entertainment, like the halftime show of the Super Bowl. We have a long-time partnership with NBC Sports and as we sat down with them and started going through their data and analytics, we saw a big drop off when entertainment comes on except for the Super Bowl.

They could show us all kinds of TV shows over the years. Some on their network and some on other networks were there was a dip in the ratings and the tension whenever an entertainer comes on.”

 

[26:17] You all are doing some new fan experiences at the Breeders’ Cup. Can you tell us more about that?

“Last year we tried out a new jockey camera and like so many things you have to try it out and make sure it works technically. This year we are bringing back the jockey cam.

We’re also introducing a new VR and 360 experience. Now, our customers will have the freedom to look around on the BreedersCup.com website or with a 360 VR headset. They can look around and see the people in the paddock. They can also look at whatever horse they want.”

 


The Business of Social Podcast is brought to you by STN Digital.  STN is a social media marketing agency trusted by the largest sports and entertainment properties in the world. The Superbowl, March Madness, UFC, Stanely Cup, Emmys, and the Oscars are just a few projects we’ve worked on in the past.  We bring award-winning results (literally) and treat each client like they are our only client.  If you’re interested in learning more about how STN can help you, click the button below!

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How To Leverage PR For Your Brand With Beck Bamberger

How To Monetize Your Social Media With Jordan Maleh

The Future Of Social Media With Bryan Srabian

How Brands Can Capitalize On Influencers With Ashley Iaconetti

 

The Business of Social Podcast examines the digital advertising industry and analyzes how brands successfully increase their ad revenue and brand affinity through cutting edge content on social. In short, we talk to the experts so you’re able to keep your thumb on the pulse of the ever-changing landscape of social and digital media. (Powered By STN Digital)

 


Top 5 Brands on Social Media in 2018

By: Abby Gray

How do you stand out in the crowded field of social? What separates the good from the great?

At STN Digital, we live & breathe social every single day, and to us, it’s pretty clear when a brand has a well thought out strategy with consistent content and community management.

Below are some of the top brands that you should be paying attention to.

1) adidas

TwitterInstagramYouTube | Facebook

With adidas being one of the top sports brands in the world, you would think they wouldn’t need such an impressive social media presence to spread brand awareness. Think again. Not only does adidas’s main mothership account (@adidas) have over 3.45 million followers on Twitter, they also have a whopping 21.3 million followers on Instagram.

Stemming from their mothership account, adidas has various secondary accounts, from adidas Originals, adidas Football, adidas Women, adidas Hoops, and so forth. All of these secondary accounts, retweet and repost one another to create cross-promotion. They utilize hashtag campaigns, celebrity endorsements, and have a consistent look and feel. Their content is complete with eye-catching graphics, innovative effects, and top-notch creativity. After you combine it all, this is exactly what makes adidas one of the top brands in the social media game.

Create the dream. #HereToCreate #WorldCup

A post shared by adidas (@adidas) on

2) Wendy’s

Twitter Instagram  Facebook

2018 has been a year of health kicks. With many fast food chains having a bad rep of being ‘not-so-healthy,’ you would think many of them would see fewer and fewer fans. However, Wendy’s social media “fans” have been experiencing quite the opposite effect – they just keep coming!

Wendy’s is leading the food industry in “gourmet social media” with no plans of stopping. They’re engaging in a funny, light-hearted, and interactive way that you can’t get enough of. Wendy’s has set the bar on community management and how to properly engage with your fans (just ask Carter Wilkerson).

Float on by for the delicious taste of our crispy Chicken Tenders.

A post shared by Wendy’s 🍔 (@wendys) on

3) Taco Bell

TwitterInstagram YouTube | Facebook

This one shouldn’t be surprising as Taco Bell is known as one of the most innovative brands on social. On the marketing front, Taco Bell has been known for their ultimate ‘Fourth Meal’ or the ‘go-to drunk food’ after a night out. However, on the social front, they continue to be one of the leaders in the industry.

Targeting demographics, engaging with their audiences, using influencer marketing, highlighting tentpole events, and short mini-series strictly for their social platforms is what makes them one of the best on social.

My kind of morning rush. ☀️

A post shared by Taco Bell (@tacobell) on

#HappierHour at full blast. 💥

A post shared by Taco Bell (@tacobell) on

4) Will Smith

Instagram |  YouTube

As many have said before, “It’s Will Smith’s world, and we’re all just living in it.” Will Smith, previously known as the Fresh Prince of Bel-Air, or nowadays, the father of Willow and Jaden Smith. No matter what, he is changing the game of social media for celebrities.

Shockingly, Mr. Smith had never touched social media until his appearance on the Ellen DeGeneres Show on December 14, 2017. With a little over eight months since Will Smith joined Instagram, he has over 23 million followers and has set the tone for celebrities on Instagram.

His pop culture trends and motivational talks have skyrocketed his social media following to put him in the same conversation as Kevin Hart and The Rock.

5) Atlanta Hawks

Twitter | Instagram YouTube | Facebook

They may not be one of the best sports teams at the moment, but they’re one of the best on social media.

From using consistent hashtags, engaging with fans, broadcasting player highlights and milestones, following current trends, and more, the Atlanta Hawks are setting the tone for sports teams on social. The Hawks do an incredible job of controlling the narrative no matter what is happening on the court.

CONCLUSION

Did your favorite brand make the list? If not, shoot us a note on Twitter @STNDigital


shona rosenblum - social - stn digital

The Evolution of Social Platforms & How to Stay Ahead with Shona Rosenblum

Shona Rosenblum is the co-founder of Grand Slam Social, a boutique social media marketing company that provides expert advice on how to infuse social media into all aspects of a marketing plan. Working as a Social Media Strategist at Breeders’ Cup Limited and an Account Executive at Racepoint Global, she climbed her way up the PR and marketing ladder to where she is today!

On this episode, we chatted with Shona about the horse racing industry, how to target different demographics, and how to maximize your social and digital space as it continuously evolves.

Listen to the full show here: (and please subscribe to our podcast)

Here are the highlights:

[25:44] Are people starting to understand the importance of digital? Are you beginning to see this industry putting more money into these departments in order to stay ahead of the curve?

“Yes. Definitely and finally. Just over the past couple of years, people are planning for social media as a part of their budget. A lot of people are turned off by not understanding the true ROI. ROI with social media is a boondoggle and people are still trying to figure it out.”

 

[30:29] What is the one social tool that you can’t live without?

“Sprout Social. They are really great. They started out as a social scheduling tool, but they’ve grown and actually acquired or partnered up with Simply Measured, which has led them into the analytics space really well. Great customer service. They have an agency partnership program. Sprout Social is definitely my go to when it comes to trying to manage multiple social media accounts.

On that same note of organization, we use a project management tool called monday.com. Keeping everything organized is one of the biggest parts of my job and making sure everything is running smoothly. monday.com helps a lot with that.”   

 


The Business of Social Podcast is brought to you by STN Digital.  STN is a social media marketing agency trusted by the largest sports and entertainment properties in the world. The Superbowl, March Madness, UFC, Stanely Cup, Emmys, and the Oscars are just a few projects we’ve worked on in the past.  We bring award-winning results (literally) and treat each client like they are our only client.  If you’re interested in learning more about how STN can help you, click the button below!

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If you liked this post, check out a few others. Click here!

How To Leverage PR For Your Brand With Beck Bamberger

How To Monetize Your Social Media With Jordan Maleh

The Future Of Social Media With Bryan Srabian

How Brands Can Capitalize On Influencers With Ashley Iaconetti

 

The Business of Social Podcast examines the digital advertising industry and analyzes how brands successfully increase their ad revenue and brand affinity through cutting edge content on social. In short, we talk to the experts so you’re able to keep your thumb on the pulse of the ever-changing landscape of social and digital media. (Powered By STN Digital)

 


samantha wood, stn digital, eagles

How The Eagles Fully Capitalized On A Super Bowl Winning Season With Samantha Wood

Samantha Wood is the Director of Social at the raining Super Bowl Champions, the Philadelphia Eagles. Since 2009, she’s been in the sports industry starting at ESPN, the Boston Bruins, the Philadelphia Flyers, and now the Eagles, just to name a few.

The Eagles social team saw earth-shattering social growth coming off the Super Bowl win. Many would say it’s easy when you win, but her team was able to capitalize on moments that very few teams could compete with.

On this episode, we chatted with Samantha about how sound strategy and preparation led to a jackpot of growth. Tons of ‘takeaways’ in this one!

Listen to the full show here: (and please subscribe to our podcast)

Here are the highlights:

[17:37] What’s the main KPI or metric you stare at every day on social?

“Engagement rate for sure. Growth rate is also another one, but I don’t get too bogged down in growth because there’s a lot of reasons why an account could grow. Engagement rate is basically 1, 2, and 3 for us. We’re looking at it all the time. We’re constantly on CrowdTangle to see who has the best engagement rate for the week? Who has over performing posts? What are other people doing? At the end of the day, we try to make sure we’re crafting content that keeps our engagement rate really high.”

 

[52:13] What’s the one social tool you can’t live without?

“Tweetdeck. Tweetdeck forever. I’ve been using it since day one. People think you need fancy social publishing tools, but Tweetdeck, which is free, is the best. It’s one of the most useful tools, not just for managing Twitter but also staying up-to-date on what’s going on from that social listening aspect. It has a frictionless way about it that is invaluable.

A close second is CrowdTangle, but Tweetdeck forever.”


The Business of Social Podcast is brought to you by STN Digital.  STN is a social media marketing agency trusted by the largest sports and entertainment properties in the world. The Superbowl, March Madness, UFC, Stanely Cup, Emmys, and the Oscars are just a few projects we’ve worked on in the past.  We bring award-winning results (literally) and treat each client like they are our only client.  If you’re interested in learning more about how STN can help you, click the button below!

DROP A LINE


If you liked this post, check out a few others. Click here!

How To Leverage PR For Your Brand With Beck Bamberger

How To Monetize Your Social Media With Jordan Maleh

The Future Of Social Media With Bryan Srabian

How Brands Can Capitalize On Influencers With Ashley Iaconetti

 

The Business of Social Podcast examines the digital advertising industry and analyzes how brands successfully increase their ad revenue and brand affinity through cutting edge content on social. In short, we talk to the experts so you’re able to keep your thumb on the pulse of the ever-changing landscape of social and digital media. (Powered By STN Digital)

 


paid stn digital

6 Essential Tips to Succeed on Paid Social

paid stn digital
By: Elizabeth Ninivaggi

While the rise of social media marketing has inevitably altered the way we consume products, news and more, there is no denying that paid social has played a pivotal role in growth and continues to rapidly increase (net estimated ad spend in the billions just last year).

With the drastic decline in organic reach, it’s no secret that Facebook is focused on bringing “Faces before Places” to the newsfeed, giving brands little room to reach consumers organically. Paid social not only offers guaranteed reach, but also sophisticated targeting capabilities that will ensure that content is not only seen, but seen by the people that matter most.

The realm of paid social continues to grow exponentially and changes so frequently that it can be a challenge for marketers when it comes to delivering and optimizing campaigns. At STN, we focus on 6 essential tips to conquer the sphere of paid social.

1. Always approach with a full-funnel outlook

Make sure you’re hitting users at every stage of the funnel, from awareness to conversions, measuring brand-driven KPIs along the way. First, give your audience an introduction to your brand by promoting video content which is highly consumable on social platforms. Then, make sure you retarget the video viewers farther down the consideration funnel with different messaging and ad units.

2. Test, but test smart

A/B testing is no new method to paid social, but marketers often get lost in comparisons by adding too many variables to the mix. You’ll want to make sure you identify what exactly you want to test (i.e. creative, audience). Then, make sure all other campaign elements are identical.

As for a testing window, you’ll need enough time for the algorithm to collect enough data but it doesn’t need to be excessive. A 7 to 14 day period is a good rule of thumb for a campaign lifetime.

Facebook offers the Split Testing tool in Ads Manager which is a great way to ensure your results won’t be contaminated by other media factors.

3. Organization is key

There are countless changes and optimizations that happen within a campaign’s lifetime. Make sure you’re keeping everything in check for reference by using a standardized naming convention for your campaigns, ad sets, and ads as well as a brief of creative references so you know what optimizations you made, and why.

4. Take time to think through your targeting strategy

Each platform offers a plethora of targeting options and it can be overwhelming to determine what fits your campaign goal.

Since there are a few different buckets of audience types (Core, Custom, and Lookalike) start broad and test one of each type.

Make sure you’re mutually excluding audiences so you’re not wasting paid impressions.

5. Select platform and placement that makes sense for your goal.

After determining the goal, make sure your platforms align with your audience. Each platform offers different strengths (it’s important to know these in and out).

Then, narrow further to placements which include: in-feed/Twitter feed/stories, immersive (FB/TW), canvas (FB/IG), audience network (FB/IG), and Messenger.

6. Be in control with your bids

When you’re in the auction after setting up your targeting and creative strategy, bidding gives you the upper hand to control when and where your ads will be seen.

Rules of thumb with bidding include: decide your bidding method, monitor DAILY or hourly, and look at reach and cost pers to determine if your bidding strategy makes sense.

 

CONCLUSION

Paid social is an absolute necessity. It should be included in every brand’s overall marketing plan and will only continue to grow over the next few years. While the landscape can be overwhelming for those new to paid social, there are plenty of tips and trick to help navigate the rough course.

 


STN is a social media marketing agency trusted by the largest sports and entertainment properties in the world. The Superbowl, March Madness, UFC, Stanely Cup, Emmys, and the Oscars are just a few projects we’ve worked on in the past.  We bring award-winning results (literally) and treat each client like they are our only client.  If you’re interested in learning more about how STN can help you, click the button below!

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If you liked this post, check out a few others. Click here!

How To Leverage PR For Your Brand With Beck Bamberger

How To Monetize Your Social Media With Jordan Maleh

The Future Of Social Media With Bryan Srabian

How Brands Can Capitalize On Influencers With Ashley Iaconetti


meghan kirsch stn digital branded content

How to Maximize Your Branded Content with Meghan Kirsch

The Emmy award-winning, Meghan Kirsch is the Senior Vice President of Marketing and Creative at Viceland. Before Viceland, she worked at A&E Television in their creative and marketing department for over ten years. She is a passionate and inspiring leader who encourages creative risk-taking and nurtures and motivates large teams to defy the odds on a daily basis. She has extensive experience in building brands, best-in-class marketing campaigns, persuasive and inspired creative communication, quality short-form content, and unforgettable brand experiences that drive maximum impact and results.

On this episode, we talk with Meghan about how Viceland has evolved, how to balance and diversify different platforms, and how to make the most out of branded content.

Listen to the full show here: (and please subscribe to our podcast)

[8:24] How do you diversify on the different social platforms so you don’t put too much in one basket?

“Facebook has the scale, so we’re going to be there.  We’re also the fastest growing network on Facebook and Instagram. But Instagram to me is the biggest opportunity platform. They’ve gone from 8 million to 80 million active users in the last 5 years.”

[20:38] Where’s the undervalued attention on social media?

“Instagram is the place to put your money. It seems to me the place that people are actually enjoying and engaging.  We also use the discover feature at Snapchat, but I wouldn’t even bother with that.”

 


The Business of Social Podcast is brought to you by STN Digital.  STN is a social media marketing agency trusted by the largest sports and entertainment properties in the world. The Superbowl, March Madness, UFC, Stanely Cup, Emmys, and the Oscars are just a few projects we’ve worked on in the past.  We bring award-winning results (literally) and treat each client like they are our only client.  If you’re interested in learning more about how STN can help you, click the button below!

DROP A LINE


If you liked this post, check out a few others. Click here!

How To Leverage PR For Your Brand With Beck Bamberger

How To Monetize Your Social Media With Jordan Maleh

The Future Of Social Media With Bryan Srabian

How Brands Can Capitalize On Influencers With Ashley Iaconetti

 

The Business of Social Podcast examines the digital advertising industry and analyzes how brands successfully increase their ad revenue and brand affinity through cutting edge content on social. In short, we talk to the experts so you’re able to keep your thumb on the pulse of the ever-changing landscape of social and digital media. (Powered By STN Digital)

 


How the NFL Continues to Increase Fan Engagement with Josh Tucker

Josh Tucker’s had stops at Golden Boy Productions, the Lakers, the Dodgers, WME/IMG and is now the Director of Social Content at the NFL. He’s climbed his way from hitting the publish button on social feeds to the guy that oversees the strategy for an organization with over 24 million followers on Twitter alone. Needless to say, he’s been around the block.

In this episode, we talked with Josh about the trends and the types of content that are resonating with the NFL audience and what you should be doing to improve your engagement on social.

Listen to the full show here: (and please subscribe to our podcast)

 

[19:30] Where is the undervalued attention right now on social media?

“Influencers and the way brands are using them. You should be asking yourself ‘what is your influencer strategy?’ It’s part of the brand’s strategy to check that box and it can be very impactful.”

[34:02] If we have this conversation in 2023, what do you think the future of social media is? 

“I’m excited about three areas: one, gamification. two, experiential, and three, which might be further off, but blockchain and seeing how that impacts all industries. On the gamification front, what we’ve seen with HQ is interesting and how that can be applied to sports. Especially, what I will call gamification, the legalization of sports betting in the United States. That will be super interesting to watch how it impacts leagues. HQ is a case study of people tuning in and engaging with a broadcast on mobile. The question is, how will that impact live sporting events?”


The Business of Social Podcast is brought to you by STN Digital.  STN is a social media marketing agency trusted by the largest sports and entertainment properties in the world. The Superbowl, March Madness, UFC, Stanely Cup, Emmys, and the Oscars are just a few projects we’ve worked on in the past.  We bring award-winning results (literally) and treat each client like they are our only client.  If you’re interested in learning more about how STN can help you, click the button below!

DROP A LINE


If you liked this post, check out a few others. Click here!

How To Leverage PR For Your Brand With Beck Bamberger

How To Monetize Your Social Media With Jordan Maleh

The Future Of Social Media With Bryan Srabian

How Brands Can Capitalize On Influencers With Ashley Iaconetti

 

The Business of Social Podcast examines the digital advertising industry and analyzes how brands successfully increase their ad revenue and brand affinity through cutting edge content on social. In short, we talk to the experts so you’re able to keep your thumb on the pulse of the ever-changing landscape of social and digital media. (Powered By STN Digital)

 


How To Build An Effective Content Strategy For Your Brand with Curt Doty

Curt Doty is the CEO of Vertuoso, a marketing and branding consulting firm focused on business development, branding, social strategy, digital content, integrated marketing, and user experience. He got his start in television at ABC News and then transitioned into the entertainment industry. This led to a career in the movie industry where he was the VP of Creative Services at Universal Pictures, ultimately leading to his career in PR and brand work.

Listen to the full show here: (and please subscribe to our podcast)

[22:41]: Will you get left behind if you’re not willing to roll up your sleeves, move, adjust and evolve in this industry? 

If you’re in love with software, machines, and paradigms that exist for 70 years in Television… your not going to roll with the punches very well. There’s a lot of punches out there and you MUST adapt. You have to grow. You have to keep your eye on the prize. You have to be aware of the trends.”

[25:48]: What do you think the best thing about our industry is?  

It’s the golden age of really fantastic content. There’s more content then we can consume. It’s all high quality. The opportunity is to be able to market that content. I see nothing but opportunity both in-house and out-of-house. Connecting great content with consumers in a meaningful way is the exciting part of our industry.”


The Business of Social Podcast is brought to you by STN Digital.  STN is a social media marketing agency trusted by the largest sports and entertainment properties in the world. The Superbowl, March Madness, UFC, Stanely Cup, Emmys, and the Oscars are just a few projects we’ve worked on in the past.  We bring award-winning results (literally) and treat each client like they are our only client.  If you’re interested in learning more about how STN can help you, click the button below!

DROP A LINE


If you liked this post, check out a few others. Click here!

How To Leverage PR For Your Brand With Beck Bamberger

How To Monetize Your Social Media With Jordan Maleh

The Future Of Social Media With Bryan Srabian

How Brands Can Capitalize On Influencers With Ashley Iaconetti

 

The Business of Social Podcast examines the digital advertising industry and analyzes how brands successfully increase their ad revenue and brand affinity through cutting edge content on social. In short, we talk to the experts so you’re able to keep your thumb on the pulse of the ever-changing landscape of social and digital media. (Powered By STN Digital)

 


The Transition From ESPN To eSports with Neeta Sreekanth

Neeta Sreekanth got her start in the digital and social media world at the Dallas Cowboys. She then transitioned to ESPN working in their social media department as an associate producer and manager for a little over 4 years. Her experiences in social brought her to IGN Entertainment as the Head of Social where she continues to innovate and change the game every day.

In this episode, Neeta talked with us about her transition from ESPN to eSports — the good, the bad, and the ugly.

Listen to the full show here: (and please subscribe to our podcast)

[01:49]: How do you balance speed vs. quality when it comes to capitalizing on a moment? Do you rush to get “the tweet” out or do you take some time to think about the strategy that’s going to produce the highest engagement?

“It’s tough to balance. I’ve been guilty of ‘let’s just get the tweet out!’ before. But now, instead of rushing to get something out, we’re seeing a shift to the question ‘what are you doing to cut through the noise?’ It’s the brands that are doing something different that see the highest engagement. It takes more time but if you’re able to do something original, that’s much better in the long run.”

[33:58] Where do you see the undervalued attention right now on digital or social?

YouTube. I don’t think people pay enough attention to YouTube. That’s where people go to consume video.  Not only that… They go to consume long-form video. I view YouTube as the most important social platform right now.”

[47:17]:  Are you beginning to tailor content to each specific social platform, or do you think you can still get away with repurposing the same content for multiple platforms?

“It still happens at IGN where we create content and want it to go everywhere. But now, I’m starting to change that by cutting content for social only. If we don’t cut it specifically for social, then we’ll make a few tweaks so it’ll work for those platforms. My goal is to move away from taking a piece of content, putting it everywhere, and checking the box done.”


The Business of Social Podcast is brought to you by STN Digital.  STN is a social media marketing agency trusted by the largest sports and entertainment properties in the world. The Superbowl, March Madness, UFC, Stanely Cup, Emmys, and the Oscars are just a few projects we’ve worked on in the past.  We bring award-winning results (literally) and treat each client like they are our only client.  If you’re interested in learning more about how STN can help you, click the button below!

DROP A LINE


If you liked this post, check out a few others. Click here!

How To Leverage PR For Your Brand With Beck Bamberger

How To Monetize Your Social Media With Jordan Maleh

The Future Of Social Media With Bryan Srabian

How Brands Can Capitalize On Influencers With Ashley Iaconetti

 

The Business of Social Podcast examines the digital advertising industry and analyzes how brands successfully increase their ad revenue and brand affinity through cutting edge content on social. In short, we talk to the experts so you’re able to keep your thumb on the pulse of the ever-changing landscape of social and digital media. (Powered By STN Digital)

 


wgn america

Why Change Is Good In The Digital Industry with Brian Dollenmayer

Brian Dollenmayer is the Chief Marketing Officer at WGN America and spent another 4 years as the EVP of Marketing and Promotion. Before WGN, he was at FOX for 19 years as a creative marketer. When it comes to working in the entertainment industry, Brian’s been there and done that. He specializes in launching branded series with an emphasis on the creative & strategy.

On this episode, we talked with Brian about how change in the digital industry is actually a good thing and what you can do to capitalize on it.

Listen to the full show here: (and please subscribe to our podcast)

Here are some of the highlights:

[6:58]: Now that Facebook has changed their algorithm and it’s killed organic reach, are you all-in on the paid media side? Is it that sandbox you have to play in even though it’s frustrating at times?

We love it, a big chunk of our social media budget goes towards paid media on Facebook. What we found is to find a couple posts that are working well and boost them. I’ve talked to some others who are boosting everything just a little bit and then seeing what takes off. Sometimes you just need a little bit of paid media to help something really grow. We still identify what we believe are the three key creative messages and a lot of the times we want to put money behind all three of those just to see what happens.”  

[15:51]: What are your thoughts on large conglomerates, like AT&T and Time Warner, merging. Do you think it’s the smart thing to do in order to compete with the Netflix’s of the world?

From a business model, at the end of the day, everyone’s trying to make money. It’s a business, they’re trying to stay profitable. A lot of the networks aren’t as profitable as they once were and the mothership knows that. What do we need to do to make sure we’re still in business ten years from now? You don’t want to close your eyes and say we’ll just go down with the sinking ship because this is the way it is.


The Business of Social Podcast is brought to you by STN Digital.  STN is a social media marketing agency trusted by the largest sports and entertainment properties in the world. The Superbowl, March Madness, UFC, Stanely Cup, Emmys, and the Oscars are just a few projects we’ve worked on in the past.  We bring award-winning results (literally) and treat each client like they are our only client.  If you’re interested in learning more about how STN can help you, click the button below!

DROP A LINE


If you liked this post, check out a few others. Click here!

How To Leverage PR For Your Brand With Beck Bamberger

How To Monetize Your Social Media With Jordan Maleh

The Future Of Social Media With Bryan Srabian

How Brands Can Capitalize On Influencers With Ashley Iaconetti

 

The Business of Social Podcast examines the digital advertising industry and analyzes how brands successfully increase their ad revenue and brand affinity through cutting edge content on social. In short, we talk to the experts so you’re able to keep your thumb on the pulse of the ever-changing landscape of social and digital media. (Powered By STN Digital)