How NBC Sports Attacks Social Media with Lyndsay Signor

Lyndsay Signor is the Vice President of Consumer Engagement at NBC Sports Group. She leads executing 360 marketing plans, including promotion, media execution, sales partnerships and integrations, digital and social activation, and cross-company collaboration, and also oversees the social strategy for all properties within NBC Sports and NBC Olympics. AKA she does it all.

On this episode, we dig into the nuts and bolts of Lyndsay's marketing strategy, what her day-to-day involves as the Vice President of a major company, and her thoughts on the ever-changing sports industry.

Listen to the full show here: (and please subscribe to our podcast)

[17:15] Do you think the large conglomerates, like Comcast and AT&T, coming together to battle the OTT’s is the right move over the next 3 to 5 years?  

"These businesses aren't stupid. When things are valuable, especially in the television landscape, you're going to see the players who are in it for the long-haul stand out. The ones who are deciding not to change will fall off. We are very lucky to be owned by Comcast. They understand how to communicate with their users, they know how to keep people into their ecosystems, and they're about data and innovation. Having owners like that helps a television company, like us, face the facts."


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The Business of Social Podcast examines the digital advertising industry and analyzes how brands successfully increase their ad revenue and brand affinity through cutting edge content on social. In short, we talk to the experts so you’re able to keep your thumb on the pulse of the ever-changing landscape of social and digital media. (Powered By STN Digital)