STN was in constant communication with the Bears before, during and after each day of the draft, ensuring content was on-brand, 100% accurate and timely. STN learned the rules and restrictions surrounding broadcast windows and highlight restrictions inside and out, essentially training ourselves as if we were long-term NFL employees.

STN went through four dry runs of the Facebook Live set up, transitions and content making execution on the day of the draft a familiar routine. STN prepped every thinkable scenario, which made us nimble for any breaking news. In this case, the Bears traded the No. 3 pick for the No. 2 pick — but because of the prep work the Facebook Live feed went off without a hitch.