• Twitter Sports & NBA

  • On-Site Activation, Real-Time Turnaround

  • Inaugural NBA Awards

STN worked with Twitter Sports and the NBA to create the lone social stop on the red carpet for the inaugural NBA Awards. STN was given the reigns to carry the ball from ideation to execution, resulting in a jaw-dropping activation on-site.

  • STEP 1: IDEATION 

Starting six weeks out from the awards show, STN created several rounds of ideas for the NBA Awards to present to Twitter Sports and the NBA. The final product was a combination of ideas, agreed upon by all parties.

STEP 2: PREPARATION

STN spent countless hours establishing relationships with vendors, creating screen animations, shooting mock-ups and testing equipment in advance of the awards

STEP 3: EXECUTION 

Our clients weren’t required on-site until the day of the awards show, as the team at STN kept in constant contact throughout the process, managing vendors, load-in, set-up and all of the other details required for an activation of this magnitude.

STEP 4: REAL-TIME TURNAROUND 

Once in New York, STN held hours of rehearsals to shave time on real-time turnaround. As a result, @NBA and @TwitterSports were able to post high quality, produced content less than 10 minutes after it was shot.