STN Digital Posts Record Growth, Helping Global Brands with Strategic Social Media Activations
Continues to Elevate Sports and Entertainment Brands by Helping Breakthrough Evolving Landscape
San Diego, CA - April 29, 2019 - STN Digital, the leader in groundbreaking social media content and activations, announced that 2018 was a record year for sales growth and overall business momentum. Touting clients such as NBC Sports, Twitter, USOC, FX, Green Bay Packers, and the Philadelphia Phillies, STN added several new clients, including the Atlanta Braves, E! Network, The National Academy of Television Arts & Sciences (NATAS), and Top Rank Boxing, to its growing client roster.
With changing algorithms, user behavior, and constant platform changes, social is now demanding more production, resources, and analytical monitoring. STN is the expert in their corner to ensure they stay best in class.
“Social media used to be a marketing afterthought. It didn’t get any support, budget, or a seat at the decision makers table. That’s starting to change in a very big way,” said David Brickley, CEO and owner of STN Digital. “Marketing can no longer have a conversation without social and social can’t have a conversation without marketing. The same goes for production, business development, and PR. Social media is simply becoming the main way brands communicate with their audience.”
STN views content from a strategic standpoint and assesses clients’ narratives and audiences, through the lens of engagement by platform. By being data-driven, STN can pivot, adjust, and re-deploy on a daily basis in order to provide unique social media engagement strategies that remain ahead of the curve.
“STN is dynamic and can scale to take on projects of all sizes. They consistently provide next level support and expertise in production and design. Great partners. Period,” said Josh Baird, director, audience development and digital sponsorships at Turner Broadcasting.
2018 highlights include:
2018 saw the largest increase in sales since the company’s inception in 2013.
Continuous year-over-year growth; sales growth of 55x since 2013.
Added notable clients such as the Atlanta Braves, E! Network, The National Academy of Television Arts & Sciences (NATAS) and Top Rank Boxing.
80% of 2018 revenue came from returning customers.
Signed nearly 20 percent more deals year-over-year, including longer-term clients who are looking to implement year-round social media activation strategies.
Doubled full-time employee headcount.
The SAG Awards (@sagawards) deployed multiple show day activations resulting in an increased Interaction Rate which exceeded The Oscars (@TheAcademy) engagement by more than 65 percent. STN also had a dedicated onsite team with more than 25 people on the ground, and disseminated more than 450 pieces of content, across 12 media platforms.
2019 NAACP Image Awards “Excellence” social activation garnered nearly 2 million total views, a 15x increase from 2018’s program.
STN helped Turner Broadcasting’s Drop The Mic campaign increase their total social followers by 103,000, including more than 23 million video views across their social platforms.
About STN Digital
STN Digital is a social-first marketing agency trusted by the top brands in the world. From 360 marketing management, to on-site activations, to custom consulting, STN has full production capabilities to create engaging and exclusive content for any social media platform. With a focus on your unique goals, STN brings an award-winning culture to unlock your brand’s full potential. For more information visit www.stndigital.com.