Social Platform Updates and Changes 6/10
Instagram unveils branded content option for creators… more ads are coming your way
With branded content ads, businesses have an opportunity to tell their brand stories through creators' voices, reach new audiences and measure impact.
When these ads appear in feed and stories, people will see “Paid partnership with” along with the brand name on each post—which is very important for ads transparency.
This will increase opportunities for creators (influencers) and brands with a slightly more organic approach to pay.
...and now Snapchat is offering a similar feature
Ahead of ‘shop’ button for publishers, Snapchat launches in-app stores for Snap influencers
While some influencers, publishers and brands have access to a feature where users can swipe-up on snaps to buy products directly within the app, this new tool allows select accounts to have a store within Snapchat. Snapchat users can access the shops, which will be powered by Shopify, by going to an account’s page. The native checkout feature is limited to Snapchat users in the U.S.; international users are directed to a mobile website due to privacy and data requirements overseas, a Snap spokesperson said.
TikTok is testing advertising on it’s platforms, shocker!
Looking to strike while the iron's hot, trending video app TikTok has reportedly been pitching advertisers on a new interest-based ad targeting option, which would enable brands to reach specific subsets of the platform's young audience in order to maximize the performance of their promotions.
TikTok is able to use video image recognition and user engagement as signals to help categorize audience interests, while it's also working on more specific data options, via pixel-type tracking, which would further enhance its categorization capacity.
Pitched to exclusive number of advertisers for now (beta)
And now onto to random digital news...
It’s official people are now spending more time on smartphones than watching tv which means...
TV advertising will still be a thing but costs are definitely more expensive and less efficient as the switch continues to move upwards towards device usage vs. television, it’s also only a small change (in average time) but emarketers predicts the gap will continue to grow in favor of digital usage
"Consumers’ use of smartphones will continue to make up the majority of their media consumption, but we predict that use will plateau by 2020, as consumers become increasingly uneasy about overuse of mobile devices."