Social Platform Updates and Changes 8/28

Week of 8/28

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Now You Can See and Control the Data That Apps and Websites Share With Facebook

Off-Facebook Activity lets you see a summary of the apps and websites that send us information about your activity, and clear this information from your account if you want to. Off-Facebook Activity will give you a summary of the third-party websites and apps that share your visit history with Facebook, and will allow you to clear them, however it’s not 100 percent. Even if you turn off Facebook’s ability to use your browsing history for ads, Facebook will still collect that information, and it will still be connected to your account for up to two day

How Social Media Can Help Businesses Win Loyal Customers

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The Manifest surveyed 537 social media users from across the U.S. to explore how they interact with brands on social media and how these interactions influence their buying decisions. Some include:

  1. People and brands can use social media to connect with each other; 74% of consumers follow brands on social media, and 96% of these consumers interact on social media with the brands they follow. 

  2. People trust what they see on social media, and as a result, 67% have made a purchase after seeing an advertisement on social media.


Publishers are delaying series for YouTube, Facebook and Snapchat to cash in on lucrative holiday season budgets

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The fourth quarter is historically when advertisers spend a bulk of their budgets, and the increased competition for inventory leads to higher ad prices and fill rates to the point that advertisers are often pressed to pay more ahead of time to secure the inventory. This year, publishers hope that ad rates will further increase across YouTube, Facebook and Snapchat now that each of these platforms has an ad-buying program that cordons off their most valuable video inventory and fetches higher ad rates.

Will Instagram Business Profile Reach Follow the Same Path as Facebook Pages?

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According to a report from The Information, Instagram, under pressure from Facebook, has doubled the amount of ads shown in the app over the past year.

Some studies have indicated that there most definitely has been a decline in reach for business pages on the platform already - according to a report from Trust Insights, published last month, average Instagram engagement rates for brand accounts are clearly on the decline. Essentially, it's pretty much expected that Instagram will eventually reduce business page reach, but what the exact impacts will be, and how fast that will happen, are impossible to determine.

Will Kelly