Social Platform Updates and Changes 9/3

Week of 9/3


Snap Updates its Lens Studio to Make it Easier for Creators to Build Their Own AR Experiences

First up, Snap has added a new interactive tour element to guide new users through each step of the process to create a Lens within the platform (yes, exactly the same update we saw from IG a few weeks back) 👀

In addition to simplifying the Lens creation process, Snap has also added 6 new AR templates and 14 new Landmarker locations for AR creators to experiment with.

Instagram has more ads than ever and it’s all Facebook’s fault


The Information reports that last year, Facebook gave Instagram instructions to “roughly double” their ads. The Facebook-owned app displays its ads in the Stories feature, right in your feed, and in the Explore feature. Reports confirmed IG made over $9B in ad revenue in 2018 - will people continue to use social media with more ads than ever?

Instagram may allow creators to syndicate IGTV videos to Facebook

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This, in turn, could help IGTV — an app which hasn’t quite taken off as a standalone video platform. Today, IGTV takes inspiration from TikTok and Snapchat’s vertical

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The company reports it is experimenting with running back-to-back Story ads from different advertisers. If Instagram makes way for more ads in Stories, advertisers who are already familiar with the ad format and have experience running success campaigns will be in prime position to to take full advantage of the increased ad inventory.

Twitter Tests New, Larger Image Tweet Carousel Ad Format

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The new format (spotted by social media expert Matt Navarra), includes a larger image panel, and a swipeable carousel stream. The post appears to have been created via an app called 'Carousel-Composer', though there's limited information on the tool available.

Facebook May Soon Hide Total Like Counts on Posts, Mirroring Instagram's Test

Amid testing of hidden like counts in seven countries on Instagram, Facebook is now also considering the same in its main app, with reverse engineering expect Jane Manchun Wong spotting this test Like display

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Will Kelly