Social Platform Updates and Changes 9/9

Week of 9/9

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Facebook Launches Lead Generation and Appointment Booking in Messenger

Business can now run (more) ads in messenger. This new template within Facebook Ads Manager that enables them to create automated experiences to help qualify leads within Messenger. Businesses can now also integrate their existing calendar booking software to power booking experiences through Messenger. With this feature, businesses can convert Messenger conversations into in-store traffic, online and phone appointments, and more

YouTube Launches New, Dedicated Fashion and Style Content Hub

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This week, YouTube is rolling out YouTube.com/Fashion, "a single destination for style content on YouTube". As noted, YouTube Fashion gathers together a range of content from popular platform creators, fashion professionals, publishers and the fashion houses themselves.

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Twitter Is Testing Multi-Account Logins on iOS

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Removing Like counts could put less pressure on users and encourage them to share more freely and frequently, as I wrote in 2017. It could also obscure Facebook’s own potential decline in popularity as users switch to other apps. Posts not getting as many Likes as they used to could hasten the exodus.

Will Kelly