Social Platform Updates and Changes 9/16
Week of 9/16
Crowdtangle Launches IGTV
You can now view IGTV data across lists, searches, live displays, Intelligence, and email notifications.
Find IGTV data dating back to June 2018 everywhere you’re already monitoring IG photos and videos. Learn how your IGTV videos are doing compared to your competition and find out in real time which ones are over-performing.
"Just like TikTok, “Clips” allows users to record segments of videos into a single video Story. Just like TikTok, users can overlay music on clips. Just like TikTok, users can adjust the speed and timer of each video clips."
Through the Live API, publishers can now use a “rehearsal” feature to broadcast live only to Page admins and editors in order to test new production setups, interactive features, and show formats before going live to a full audience. QVC has tested this feature, as they broadcast live on Facebook for hundreds of hours per month, and have wanted to try out new workflows and formats.
Publishers will also be able to trim the beginning and end of a live video, and can live broadcast for as long as 8 hours — double the previous limit of 4 hours.
FB announced the ability for Pages to schedule a party in advance to build anticipation, support for “replays” that will let others enjoy the video after airing, the ability to tag business partners in branded content, and new analytics.
2. As for the latter, two new metrics are being added to Creator Studio: Minutes Viewed and Unique 60s Viewers (total number of unique users that watched at least 60 seconds in a Watch Party.) These complement existing metrics like reach and engagement.
Creator Studio Metrics
A new Distribution metric will score each video’s performance based on the Page’s historic average on a range of metrics, including: 1 Minute Views, Average Minutes Watched, and Retention. This feature, rolling out in the next few months, will offer an easy-to-read snapshot of a video’s performance.